SEO for Google's Helpful Content Update
There have been a lot of discussions about Google’s latest Helpful Content Update(referred to as HCU later) and its impact on the SEO industry. Her…
Content Marketing
Why “a page becomes a prompt”?
As mainstream search engines and ad platforms are integrating more LLM-based technologies, it is pretty important to understand why a page(a blog p…
Why ChatGPT may not help SEO — Explained by a simple example
There have been a lot of posts about how to use LLMs — ChatGPT, Bard, Claude — to help with SEO, especially to generate or extend keywords on a pag…
GPTBot is coming, should you embrace it?
As stated in the document of OpenAI, they have an official web crawler bot named GPTBot, or Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; comp…
AI-generated content, SEO, and Embeddings
With the rise of the LLMs, there are voices saying that SEO is dead, and there are voices saying that using AI-generated content from tools like Ch…
3 Things to Start LLMO
We have recently read the article SEO is Dead, Long Live LLMO. As the use of LLM is an inevitable trend, doing LLMO(Large language model optimizati…